There’s a fine line between sharing and over-sharing!
There is a fine line between sharing and over-sharing, especially in the context of television, radio and internet performances. You want to show enough to hook your audience and convince them to buy tickets, but at the same time you don’t want to ‘show all your performance cards’ because this can lead to a couple of major problems.
Whether you are promoting a singer with a new album or concert tour, a new musical or play or even the latest reality television show, promotion will generally consist of a series of television and radio interviews accompanied with footage uploaded onto online mediums. While this is a great way to spread information and reach a large number of people, it can also lead to problems further down the track if too much information is released.
When it comes to new musicals, the obligatory promotional appearances usually involve performing one of the songs from the show – or if they are feeling really creative it will be a medley of two songs. The choice of song is rather important in these circumstances. You don’t want to give away the best song in the production but at the same time you want the song to really show off what the production has to offer. At the same time, you don’t want to do the same song in each appearance but you don’t want your audience to be able to piece together the entire show from performance clips on YouTube. And here’s why . . .
The second one is pretty obvious so I’ll start with that.
If most of the songs from the production are performed across a number of different promotional performances then who is going to buy tickets to see the show when they can basically craft the musical themselves out of YouTube clips. With the exception of die-hard fans and people who prefer to be amazed live in the theatre rather than behind a computer, ticket sales will drop off.
The other concept to consider is the choice of song/s. If the highlight of the show is chosen then it will most certainly bring in a large audience and generate buzz, but it could also damage the show’s reputation. If the audience already know the climax of the show, then they won’t be surprised on the night which could lead to some rather mediocre reviews.
Pippin is doing something rather clever with their choice of songs at the moment. Out of their two major television appearances they have performed two completely different mash-ups of songs from the show. This manages to keep the audiences entertained when seeing the cast perform a second time while also saving a large portion of the show (and a significant portion of each of the mashed-up songs for the ticket-purchasing audience).
The other intelligent thing they have done, which you don’t see very often, is the conscious choice of song for the space they have been given to perform and the style of television program on which they are performing. On the Late Show with David Letterman, the cast were given a much smaller place to perform in which lead to the choice of numbers that were rather compact and didn’t require the same height that most of the show does. However, when given the opportunity to use an enormous space on Good Morning America, they pulled out all stops and used every inch available to show off a different side of the performers.
There are a great number of other things to consider when choosing how much of a production to release to the general public for free. But tomorrow I am going to completely contradict myself today and look at what happens when the ENTIRE production is broadcast across the world for very little or no money. And for some strange reason, it actually works a whole lot better than releasing most of the production for free and leaving a little bit for ticket buyers.
Check out tomorrow’s article where we will delve into the worlds of Legally Blonde and South Pacific to find out why!
What do you think? Have you seen any good promotional appearances? Let me know in the comments section below!