Why settle for an ordinary Vox Pop . . .
. . . When you can have a celebrity Vox Pop!
Dirty Rotten Scoundrels opened last night in Sydney and two things caught my eye today. For the second, you will have to check back tomorrow but let’s have a look at number one!
This afternoon, Dirty Rotten Scoundrels released a Vox Pop from its opening night audience. Usually Vox Pops consist of your average consumer after a show spouting a catchphrase such as ‘It was wonderful!’ or ‘A fantastic night at the theatre’. The average consumer is often used as an everyman (or everywoman) with whom potential consumer can relate. Along the lines of ‘If they loved it then I will love it too!’.
Yes, this is effective. But there is something even more powerful that consumers respond to than everymen . . . and they are celebrities!
There is a reason why Pepsi have chosen to pay Beyonce to star in their most recent advertisement as opposed to an everyman figure. Because people will do what Beyonce tells them to.
Well, the opening night audience for Dirty Rotten Scoundrels was jam-packed with celebrities including Lucy Durack, Ita Buttrose, Michael Caton, Erika Heynatz and Rohan Browne (among many others). So why not take advantage of this and put them right at the front of your Vox Pop?
Dirty Rotten Scoundrels have done this and I challenge you to watch this video and then not buy a ticket to the show (unless you don’t live in Sydney – in which case you are forgiven)!