And they say you can’t make a viral YouTube video!
I recently read an article that all successful YouTube videos have one thing in common . . . shareability. Yes, I know it isn’t a real word but it is still true!
There is a long held thought in the content creation world that it is impossible to create a viral video. Well, Todrick Hall disproved this assumption with his latest release Spell Block Tango. It appears all you need is a couple of celebrities, a dash of Disney magic and a drop of Broadway theatrics.
Before I reveal the current stats for the video, is there anyone out there who believes that this video wouldn’t be an internet sensation? *sound of chirping crickets*
At the time of writing the article, this video has a few more than 1,600,000 views. And it was only released four days ago. That’s 400,000 views a day or 4.6 new views EVERY SECOND!
But why was it so popular? Because it was shareable.
This video featured an incredibly well-known song from long-running Broadway musical Chicago and a bevy of famous actors from hit television shows such as Glee, So You Think You Can Dance, American Idol and various others plus some talented performers from Broadway. Plus, to top it off, they were all playing characters from immensely popular Disney films such as The Lion King, The Little Mermaid, Cinderella and Peter Pan.
Now think about the wide range of people to which this video would appeal; Glee fans, Broadway aficionados, So You Think You Can Dance addicts, American Idol devotees, Chicago groupies and most of all (possibly the largest market in the world) people who love Disney movies. But often enjoying one element of a video isn’t enough to get people to share it with their friends.
Luckily, if you were to plot all these fans on a Venn Diagram (excuse my inner nerd) there would be a whole lot of overlap. On the whole, Glee fans enjoy Broadway shows, Disney fans watch Glee, Broadway fans love Disney movie musicals and apparently everybody watches reality television. Mix in the clever take on Disney villains and the Halloween theme and it wouldn’t be difficult to find a large number of people who have enough motivation from enjoy several aspects of this video to share it with their networks.
That is why it has over 1,600,000 views in four days.
If you want your video to be seen by a lot of people then there needs to be enough of a reason to share it. Often one appealing component won’t be enough of an incentive, but if you read your audience properly and include a number of appealing traits then you may well be onto a winner like Todrick Hall!
And they say you can’t make a viral YouTube video . . .