Christmas Good Will with WestJet
There is that old saying from karmic teachings ‘What goes around, comes around’. And the people at WestJet found out the power of this concept this week in their special Christmas Miracle video.
If you haven’t seen this video yet, you need to jump on the bandwagon. Click here to check it out!
Entitled ‘WestJet Christmas Miracle: Real-Time Giving’, the video shows WestJet’s annual Christmas publicity stunt for 2014. Passengers on a WestJet flight were encouraged to scan their ticket on an oversized Christmas present which came to life through a big LED screen with a live feed to Santa Claus in the North Pole. Santa would then proceed to ask these passengers about their Christmas desires while many of WestJet’s own personal elves frantically rushed around department stores at the plane’s destination looking for satisfactory gifts.
When the passengers disembarked at the other end of the flight they were greeted by the jolly man himself and a baggage carousel laden with a specific gift for each member of the flight. In fact, it was the exact gift they had asked for before boarding.
This is not the first year that WestJet has created a Christmas promotional video. Last year they performed a large-scale festive flash mob but it wasn’t received with the same fanfare – only reaching 800,000 views over a year since it was posted. In contrast, in a mere five days, this year’s video reached 17 million views.
What’s the difference?
Well it all comes down to share-ability. Whether there is incentive for viewers to share the video with their friends. And when it comes to this year’s offering, there is plenty of that!
This year’s video is much more customer-oriented and shows WestJet giving good will to their customers in the form of dream gifts. Something which tugs at the heartstrings of anyone who watches the video. Plus, the reactions of the passengers – the sheer disbelief at the Christmas miracle – is priceless and certainly creates an emotional connection with viewers.
Both provide great incentive to share the video with your friends and discuss it with your family.
But more than that, they provide great newsworthy material and that leads to some fantastic free publicity as they video has made the news in the USA, UK, Australia, Malaysia, Japan and Poland to name a few.
And to think, all this great publicity for the airline came from a little bit of good will towards their customers. Certainly provides a glowing advertisement for a customer-orientation!