Good relationships come from saying ‘Thank You’
Following hot on the heels of an Australian number one triple platinum album and the lead single ‘Roar’ which has gone platinum NINE TIMES, international pop sensation Katy Perry is touring her new album Prism around the country. And there is a special opportunity for Telstra to reward its customers with a Telstra Thanks pre-sale.
The Australian tour will kick off in November at Perth’s Perth Arena followed by Adelaide, Melbourne, Sydney and Brisbane. You can find more information about these tour dates at the end of this article.
What is interesting about this new tour (apart from Katy Perry’s highly acclaimed new album, of course), is the choice of presenters. When it comes to presenting a music tour in Australia there really isn’t any choice other than Paul Dainty who has brought some of the biggest names to Australia’s shores. But he is sharing the limelight as co-presenter with Telstra’s reward system – Telstra Thanks.
Telstra Thanks gives Telstra customers exclusive access to pre-sales for some of the most popular music, sport and movie events as a way of rewarding their loyalty. And this clever service provides a great incentive to either stay with Telstra as your telecom provider or change over if you are currently a non-Telstra customer.
When it comes to choosing a telecom provider, most consumer behaviour is probably the same as dishwashing liquid. You end up using the one that you grew up with unless there is another offer radically cheaper. If your family used Telstra throughout your childhood then you will probably end up on Telstra when you get your own plan.
But if you are currently evaluating plans for a new phone or internet provider, the added factor of exclusive access to entertainment offers is certainly something that would sway a large number of younger ticket buyers who are just setting out on their own telecom contracts.
This is an especially important and invaluable offer because as consumers get increased access to tickets through online ticketing website and apps more and more popular concerts are selling out in a matter of minutes. And if I know my Katy Perry fans (myself included), this concert will sell like hotcakes meaning that there will be a limited number of tickets available for the general public . . .
. . . and a number of new Telstra customers once they realise the power of their exclusive membership with this telecom provider is worth the price of Telstra’s services.
Telstra’s Director of Customer Relationship Management, Digital and Loyalty, Nick Adams anticipates that these tickets will be snapped up very quickly and encourages interested parties to sign up for updates at telstra.com/music. Yet another exclusive club membership which will cement consumer’s good relationship with Telstra.
Telstra members receive access to an exclusive 48 hour presale from 9am Wednesday 5th March to 9am Friday 7th March. Any remaining tickets will go on sale through Ticketek from 12 noon on Tuesday 11th March.
For further information visit www.ticketek.com.au. And congratulations to Telstra for creating this clever strategy to enhance their customer’s relationship with a telecom provider!
AUSTRALIAN TOUR DATES
Perth Arena – Friday 7 November
Adelaide Entertainment Centre – Tuesday 11 November
Melbourne Rod Laver Arena – Friday 14 & Saturday 15 November
Sydney Allphones Arena – Friday 21 & Saturday 22 November
Brisbane Entertainment Centre – Thursday 27 November
For our friends in New Zealand, keep your eyes peeled for the dates of some Auckland shows!