Celebrity Followings

The Oscars. Many people were awarded for their brilliant performances. Many deserving nominees unfortunately missed out. Many advertisers will be reaping the benefits of their ad spend. But nobody will be as happy as Samsung . . .

Ellen Samsung Oscar Selfie

For those who haven’t caught up on the news yet, here is everything you need to know.

  • Ellen DeGeneres hosted the Oscars and is still receiving rave reviews
  • Matthew McConaughey won Best Actor for Dallas Buyers Club
  • Cate Blanchett won Best Actress for Blue Jasmine
  • John Travolta introduced Idina Menzel, entering the stage to win the Best Song winner ‘Let it Go’, as Adele Dazeem
  • The Best Picture Award went to 12 Years a Slave
  • And most importantly, Twitter crashed when Ellen tweeted a star-studded selfie that broke the retweet record!

The previous record holder was current US President Barack Obama whose tweet heralding ‘Four more years’ was retweeted 779,000 times. The latest effort by Ellen Degeneres surpassed that record in a little over half an hour and has currently been retweeted 2,317,502 . . . 2,317,739 . . . 2,318,288 . . .

You get the picture. It just keeps going up!

While the star-studded selfie featuring Meryl Streep, Julia Roberts, Bradley Cooper, Brad Pitt, Angelina Jolie, Jennifer Lawrence and Jared Leto among other famous attendees certainly emphasises the important role of celebrities in influencing trends, it also plays a bigger role in a Samsung marketing campaign.

Samsung is a big sponsor of the Oscars. This year they bought 5 minutes worth of advertising space during the awards ceremony bringing their marketing total over the last 5 years to $24 million. And guess which brand of phone Ellen pulled out at several points in the night, including the celebrity selfie . . . Samsung.

The sheer number of times this photo has been retweeted clearly shows the influence that these powerful celebrities have over our decisions. And now it has been taken with a Samsung which has been endorsed by the well-respected host Ellen DeGeneres. What a recommendation!

Just one of these celebrities would be enough of an endorsement to influence great change in electronics shops all over the world tomorrow. But all these celebrities together. They have managed to mobilise a huge Twitter movement and I imagine that will be followed up with a huge Samsung smartphone movement.

As much as we hate to admit it, we are incredibly swayed in our consumer decisions by celebrities. So keep an eye out for this particular record-breaking selfie to make an appearance in a new range of advertisements within the next couple of days . . . then try to convince someone that they should be using an iPhone. Good luck!

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