Sharing Your Experience Over Free Wi-Fi
Who hasn’t chosen a café due to the availability of free Wi-Fi? It is something that is held in great value by consumers nowadays and is almost getting to the point where it is an expectation. Something which Disney’s Newsies on Broadway has recognised!
As a society, we are getting to the point where our smart phones are becoming a permanent addition to our hands. We want the ability to be able to look up any piece of information at any time of the day (or night). Some people are holding in there with their criticisms of this ongoing trend, but I think that time has proven that it isn’t going away. From now until the end of eternity we will forever be connected!
Unfortunately the theatre falls into this criticism group. In the centre of ever playbill, next to the running order, are several little notes informing the audience members that it is against New York City Law to use phones in a theatre.
I am assuming that this law is truly out there somewhere as it is printed in black and white, but it is about time this changed. And Disney’s Newsies is leading the charge.
Once the audience has stepped into the theatre there is a special Wi-Fi network named Newsies Audience which it open to anybody who cares to log on. The premise behind this service provision, which is outlined in the courtesy reminder email every ticket buyer received the afternoon of the performance, is so that the audience can share their experience before the show, during interval and after the show.
This allows consumers to tweet, update their status or Instagram that they are at Newsies and enjoying their experience which then advises all their (probably likeminded theatre) friends that they should also check out this great theatre offering.
There is just one problem in the way of this strategy . . . Facebook clutter. Amid all the advertisements and sponsored posts it is becoming more difficult to see what your friends are posting as it is much easier to be struck by the beautiful glossy pictures used by advertisers.
But they have a way around this!
This is the only show I have seen on Broadway where ushers have not been telling audience members off for taking a photo of the curtain.
So what better way to attract the attention of your audience’s friends than allowing them to share a much coveted picture of the actual stage?
It is about time someone started moving in the direction of the technological-proficient younger generations . . . and of course it was Disney!