The Secret Muppet Plan for World Domination
Constantine, the evil Kermit doppelganger from Muppets Most Wanted, isn’t the Muppet we should be keeping an eye on. It is the rest of the clan! I think that the Muppets might be acting out a scheme to become the most popular entertainment force in the world . . . not that it is a bad thing!
The Muppets are an incredible brand. Created in 1955, this children’s puppet show has been going strong for sixty years making a memorable impact on every single generation since then. Whether your childhood featured any of the Muppet movies, their appearances on Sesame Street, the Web series, the television specials or the direct-to-video releases, there is a strong chance that you grew up watching Kermit and the gang on the screen.
And despite being an entertainment institution from the 50’s, the Muppets are back in force taking over the entertainment industry once again!
In the last couple of years, the brand has been very closely linked with a number of famous celebrity brands reclaiming its pop culture relevance. The most recent two movies have featured Jason Segal, Amy Adams, Ricky Gervais, Tina Fey and Ty Burrell (aka Phil Dunphy from Modern Family). They have performed in a holiday spectacular with Lady Gaga. Kermit has assisted in hosting Dick Clark’s New Year’s Rockin’ Eve. And many of the characters have appeared on the multitude of late night talk shows broadcast across America’s major television channels.
But it is the most recent efforts which are most interesting as the Muppets bring their talent to the most popular entertainment service . . . YouTube.
In an environment where popular content turns over as regularly as your average television viewer flicks between television shows, it is incredibly difficult to maintain relevance. However, the Muppets are re-gaining their relevance using the tried and true methods which have kept them popular for all these decades. Collaboration with existing brands.
Over the last month, the Muppets have been popping up across all different YouTube channels. It started with the devious Kermit doppelganger, Constantine, appearing on a VSauce3 video about a detective agency. Then they appeared with legendary YouTube A Cappella singer Mike Tompkins in a cover of the 2013 hit ‘Cool Kids’ before popping up in a collaboration between internet violinist Lindsay Stirling and Josh Groban covering ‘Pure Imagination’. Most recently, they have been featured guests on the popular channel Mental Floss providing twenty little-known facts about the entertainment empire.
These appearances may appear as opportunistic collaborations, but really it is part of a strategic overall plan to reach every entertainment audience and bring the Muppets back into power. And they have worked because they will be returning to television screens across America in a revival of The Muppets Show shot in a mockumentary style similar to The Office.
There is a reason why this entertaining group maintain their relevance today and it is through the incredibly clever associations and marketing strategies they carry out to remain relevant. Keep your eye out because if you haven’t already seen this beloved characters on any of your screens yet, they will certainly be popping up in the near future!