The Value Pack
If there is one person in the theatre industry who has the magic Midas touch, that one person is producer and director Hal Prince. And after a career spanning 57 years, this man is returning to Broadway in the ultimate risk-free show for new theatrical audiences!
Hal Prince has left his mark on Broadway working on some of the most recognisable and acclaimed shows of the last century. West Side Story, The Pajama Game, Fiddler on the Roof, Cabaret, Company, A Little Night Music, Sweeney Todd, Evita, The Phantom of the Opera and Show Boat are just a few of the shows which he has either directed or produced and that is a resume that anyone in the theatre would kill for!
The twenty-one Tony Awards that he has to his name clearly suggest that he is critically-acclaimed, but the shows he has been involved with have also left an indelible mark on the theatre audiences across the world. Which is why his latest return to the Great White Way will be a success with the right marketing!
To celebrate this incredible contribution, Broadway is about to be graced with a show solely based on the best songs from the Hal Prince catalogue – Prince of Broadway – currently trialing in Japan. The sneak peek shows such notable selections as ‘Tonight’ from West Side Story, ‘Being Alive’ from Company, ‘Music of the Night’ from Phantom of the Opera, ‘My Friend’ from Sweeney Todd and ‘Don’t Cry For Me Argentina’ from Evita and many more well-known tunes.
But why is this so remarkable? Reviews happen all the time, usually in short one- or two-night benefit style arrangements.
Well, this review is a non-theatre-goer’s delight. Sticking with the famous, well-worn and popular songs, it won’t take audiences out of their comfort zones while also giving them the experience of about twenty shows in one. Because, let’s face it, there is often just that one song that audiences want to hear in a show. In Cats, audiences hang out for ‘Memory’. In The Sound of Music, audiences are waiting for Mother Abbess to burst out in ‘Climb Ev’ry Mountain’. And in Wicked, audiences would go home happy if Elphaba sang her ‘Defying Gravity’ scene twenty times. Which is exactly what Prince of Broadway provides!
Rather than making audiences pay to go and see twenty well-renowned shows, they can get exactly the same benefit in one hit. (It is essentially the YouTube of musical theatre).
But there is only one potential issue . . . communication.
The one thing that could let this entire show down is the communication with the audience. It is difficult to communicate exactly what this show is on a poster. That it contains some of the hottest Broadway talent. That it includes all the most famous Broadway numbers. But the name Prince of Broadway doesn’t convey this to the audience.
That is the first barrier. The second is the legacy of Hal Prince. He is an incredible celebrity in theatrical circles, but the average international or national tourist won’t know this theatre legend. Let alone be aware of the huge shows he has produced. It will get theatre people through the door, but if you want to get the average Midwestern family tourists, then I would be pushing a montage of all the songs like there’s no tomorrow!
This show is the rare exception of having the potential to be a dead-set crowd favourite before it even opens. Now all it will take is just the right marketing and communication strategy!