Entertainment Fit For A Queen
The British love their monarchy. But if there is one thing which concerns the rest of the Commonwealth, it is that the monarchy are out of touch. This perception has slowly started to change over the last couple of years with William and Kate stepping into the limelight and Prince Harry taking off more clothes. But the latest entertaining release may bring the Queen to the forefront of this movement!
However, global news was made today upon the release of a video shot for the Queen’s 90th birthday. This small documentary follows the Queen through some of her private residences and shows a side of the monarch that is never seen in public. So what is it that garnered this story international news coverage?
The Queen does an impression of a haughty horse who refuses to eat carrots.
Granted, it is a rather strange news day when a 90 year old British woman imitates and narrates an uppity horse on global news stations, but it is going to do wonders for the Royal Brand.
As silly as the story is, this is a small step towards changing the perception of the Queen. No longer is she an out-of-touch nonagenarian . . . actually, she is just like the rest of us. She has a sense of humour. She has imperfect moments in her life when horses won’t eat carrots. Just like the rest of us (if we all had horses and vaults of money).
Look at Taylor Swift. She has inspired a global movement around brands which she endorses, lifestyles which she leads and music which she creates because she has taken us behind closed doors where she isn’t an international pop superstar, but is as dorky and hilarious as the rest of us. And people relate to that so they relate to her. The Queen is simply following in Taylor’s footsteps. While it may not create the same global craze, it will certainly go a long way in removing some of the cobwebs associated with her brand.
Good on you, Elizabeth!