Entertainment Fit For A Queen

The British love their monarchy. But if there is one thing which concerns the rest of the Commonwealth, it is that the monarchy are out of touch. This perception has slowly started to change over the last couple of years with William and Kate stepping into the limelight and Prince Harry taking off more clothes. But the latest entertaining release may bring the Queen to the forefront of this movement!

STRICTLY EMBARGOED: FOR PUBLICATION FROM SATURDAY 19TH MARCH 2016  From Oxford Film and Television  OUR QUEEN AT 90 Sunday 27th March 2016 on ITV  Please mention "OUR QUEEN AT 90 Sunday 27th March 2016 on ITV" with any use Screen grabs shows: Her Majesty The Queen feeds a carrot to her Canadian horse Elizabeth at the Royal Mews Windsor   She has broken almost every royal record in the book. And now Her Majesty The Queen is approaching a new landmark. To celebrate her 90th birthday, this historic documentary has enjoyed privileged access to the Queen and to those who know her best during the year in which she has become our longest-reigning monarch. We hear from the Prince of Wales and his sons, about the way she has inspired them. We hear from those whom she has warmly welcomed in to the Royal Family, including the Duchess of Cornwall and the Duchess of Cambridge – giving her first interview since her marriage. We meet leaders, celebrities and ordinary people all over the world whose lives have been touched by the most famous woman on Earth. Meanwhile, back at the Palace, it’s just business as usual.... © ITV  For further information please contact Peter Gray  peter.gray@itv.com  This photograph is © ITV and can only be reproduced for editorial purposes directly in connection with the  programme OUR QUEEN AT 90 or ITV. Once made available by the ITV Picture Desk, this photograph can be reproduced once only up until the Transmission date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be syndicated to any other publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

However, global news was made today upon the release of a video shot for the Queen’s 90th birthday. This small documentary follows the Queen through some of her private residences and shows a side of the monarch that is never seen in public. So what is it that garnered this story international news coverage?

The Queen does an impression of a haughty horse who refuses to eat carrots.

Granted, it is a rather strange news day when a 90 year old British woman imitates and narrates an uppity horse on global news stations, but it is going to do wonders for the Royal Brand.

As silly as the story is, this is a small step towards changing the perception of the Queen. No longer is she an out-of-touch nonagenarian . . . actually, she is just like the rest of us. She has a sense of humour. She has imperfect moments in her life when horses won’t eat carrots. Just like the rest of us (if we all had horses and vaults of money).

Look at Taylor Swift. She has inspired a global movement around brands which she endorses, lifestyles which she leads and music which she creates because she has taken us behind closed doors where she isn’t an international pop superstar, but is as dorky and hilarious as the rest of us. And people relate to that so they relate to her. The Queen is simply following in Taylor’s footsteps. While it may not create the same global craze, it will certainly go a long way in removing some of the cobwebs associated with her brand.

Good on you, Elizabeth!

Advertisements