Breaking Boundaries on Broadway: Live Streaming
Cheap lottery tickets are great. Educational programs bringing kids from the greater New York region are even better. But history will be made with the most accessible move ever to happen on Broadway on June 30th!
Roundabout Theatre Company is Broadway’s leading non-profit theatre company. They own three theatres on Broadway, a theatre off-Broadway and a number of other performance spaces and put together a number of award winning musicals and plays each year. In fact, this year they walked away with 7 Tony Awards (and there aren’t that many to win!). They have been behind mammoth hits including Sutton Foster in Anything Goes, Cabaret, 110 in the Shade and Violet as well as championing new American works onto the professional stage. But now they are about to break a new boundary that commercial producers have never ventured towards.
That’s right. We have finally reached the day. For the first time ever, a Broadway show will be live streamed across the world.
And the show that they have chosen to begin with is their star-studded revival of She Loves Me featuring Laura Benanti, Gavin Creel, Zachary Levi and America’s comedy favourite Jane Krakowski.
Teaming up with the developing musical theatre version of Netflix, BroadwayHD, viewers from around the world will be able to watch or rent the production’s performance on June 30 for a fraction of the price of a ticket before it closes on July 10. Users of this subscription service will have free access to the stream while everybody can rent the performance for $9.99 as it will be added to their ongoing catalogue.
Although Roundabout Theatre’s Artistic Director Todd Haimes never imagined that this would eventuate due to funding constraints, ‘the fact that, 20 years from now, people can view this magnificent piece of work in HD quality is so profoundly important to me’. And it strongly matches BroadwayHD’s mission to allow people who can’t afford a ticket to experience Broadway. But more importantly, it brings an art form which is often reserved to one exclusive location (with the exception of the incredibly popular shows which tour) to the entire world furthering an interest in theatre around the world, and provides an accessible entry point for people who want to try out the medium without such a big investment in a ticket. Who knows . . . the next great writer, performer, composer, lyricist or producer could be sitting out there waiting for this broadcast to come out!
For more information and to watch the live stream, visit www.broadwayhd.com