Standing (inn)Ovation is about exactly what the title says – getting a standing ovation through innovation. More specifically, innovative marketing and communication techniques. In today’s markets, increasing amounts of entertainment audiences are getting spread fewer and further in between. So it is time to look at how potential new audience members are attracted to a show and get a better understanding of how they engage with entertainment.

The whole aim of this website is to bring a new perspective to the world of entertainment marketing and promote discussion and how audiences can best be attracted to entertainment offerings. Whether it is movies, music, theatre, ballet or YouTube, they are all discussed here!

Have a browse, leave a comment and I hope you find something exciting to talk about.

If you want to get in contact with me or ask a question feel free to get in touch through the Contact page.