And the winner is . . .

Tony Awards Countdown: 6 days A list of presenters for the 2013 Tony Awards (in addition to host Neil Patrick Harris) have been announced for the broadcast and I’m torn, especially when it… Continue reading

You mean you don’t have the win a Tony to get the promotion?

Tony Awards Countdown: 7 days Believe it or not, you don’t actually have to win a Tony Award to benefit from the association! The Tony Awards new advertising campaign features the lead characters… Continue reading

The nation has voted . . .

Tony Awards Countdown: 8 Days While my favourite part of the Tony Awards is the performances, theatre producers and companies would probably consider the actual awards to be the most important part of… Continue reading

It’s gonna be legend . . . wait for it . . .

With the countdown for the Tony Awards now into single digits (Yes, 9 days left!) I think it is time we start doing some Tony Awards themed articles . And what better place… Continue reading

Can you ever have too much of a good thing?

Off the back of the immensely popular and massively awarded movie, Cameron Mackintosh has announced the return of the musical that started this whole craze to Broadway, Les Miserables. Surprisingly, the Great White… Continue reading

Thank you, Come Again!

Commercial businesses that rely on repeat business from customers use a wide range of promotions and they all have one goal of getting more of the customer’s money. Theatre has long been seen… Continue reading

Using a big reveal to attract an audience!

In Australian theatre, cast recordings are often only used as a way to gain a little more money from people who have already bought a ticket. This stems from the main distribution channels… Continue reading

The curtain closes on another SMASH

It is always disappointing when the curtain comes down for a final time on a well-written and performed show. On Broadway, this feeling is always accompanied by the anticipation for the new show… Continue reading

What can Radiohead teach theatre?

Yesterday I had a look at how many songs should be released in the promotional period for a musical. So today I am going to look at what happens when you release the… Continue reading

There’s a fine line between sharing and over-sharing!

There is a fine line between sharing and over-sharing, especially in the context of television, radio and internet performances. You want to show enough to hook your audience and convince them to buy… Continue reading