From YouTube to YouPay

There have been murmurings from YouTube for a little while now about the possibility of providing pay-per-view style channels in addition to free content and now seems to be the time. YouTube videos… Continue reading

Star Power!

The producers of Kinky Boots are currently in negotiations about opening up a West End version of Kinky Boots. But they are also contemplating bringing over the stars of the Broadway show. Good… Continue reading

Putting on a Public Launch – Part 2: Pulling a Crowd

You can put on a phenomenal launch for your show (See yesterday’s Legally Blonde post), but you also need to draw in a huge crowd in order to increase the volume of free… Continue reading

Putting on a Public Launch – Part 1: Skipping with Supermodels

Today I attended the Legally Blonde Melbourne launch and there were a lot of pretty impressive things that they did to turn regular fans into brand ambassadors. As I talked about in a… Continue reading

Stop Right Now

Unfortunately Viva Forever, the new Spice Girls jukebox musical on the West End, announced today that it would close after just 6 months. So what can we learn from the mistakes of this… Continue reading

Muscling into THE awards show

A recent complaint on Broadway is that there are so many stalwart shows (Wicked, Phantom of the Opera etc.) and as a result it is getting harder and more difficult to secure a… Continue reading

Early morning starts . . .

With three hours until the nominees for the 2012/2013 Tony Awards are announced, I only have one question – and it doesn’t relate to any of the productions! Announced 40 days out from… Continue reading

Picking up an audience – Part 2

Following on from yesterday’s post about how to ‘date’ customers, we all know that approval from friends plays a crucial role in whether a relationship goes ahead or not. So how do you… Continue reading

Picking up an audience – Part 1

Getting an audience for your new show is like dating . . . I think this metaphor is going to need a little more explanation! Last week I went to a workshop run… Continue reading

To record or not to record?

Hands on a Hardbody, the fastest closing show on Broadway this season, and a yet to be recorded cast recording don’t necessarily seem like two ideas that would get a motor revving but… Continue reading