Picking up an audience – Part 2

Following on from yesterday’s post about how to ‘date’ customers, we all know that approval from friends plays a crucial role in whether a relationship goes ahead or not. So how do you… Continue reading

Picking up an audience – Part 1

Getting an audience for your new show is like dating . . . I think this metaphor is going to need a little more explanation! Last week I went to a workshop run… Continue reading

To record or not to record?

Hands on a Hardbody, the fastest closing show on Broadway this season, and a yet to be recorded cast recording don’t necessarily seem like two ideas that would get a motor revving but… Continue reading

When celebrities go ‘Kinky’ . . .

We know that when celebrities are caught drinking a brand of soft drink or sporting a brand of clothing the sales go through the roof. But does that work for theatre . .… Continue reading

Welcome!

Welcome to my new blog; Standing (inn)ovation. Like the name suggests, the idea behind this blog is to look at innovation in the world of theatre and entertainment to discover ways to create… Continue reading