Natural Enemies Make Great Social Content

I was working on an article about cast albums and ticket sales. Do they increase ticket sales due to increased knowledge about a show? Do they eat into ticket sales because audiences no… Continue reading

The Circus Is Coming To Town

Before it heads to Las Vegas and New York, Australia will receive the world premiere of Circus 1903 promising to take audiences of all ages to the mesmerising golden age of circus. The… Continue reading

The Production Company’s Curtains

While Curtains may be a rather recent musical creation, the timeless writing from Kander & Ebb revives the classic musical theatre traditions for the stage done justice by a cast of Australia’s most… Continue reading

The Curse of Reinvention

The lasting legacy of Shakespeare isn’t necessarily his choice of words, it is his structure of stories. Stories which have gone on to influence everything from Grammy Award winning pop music hits to… Continue reading

Changes Underway At The Circus

Cirque du Soleil’s Paramour is not your typical Broadway show. So why should it act like one? While all other shows ‘freeze’ in the lead up to opening night (after which point no… Continue reading

How International Are We?

Isn’t it time that we made geo-blocking a thing of the past? How much more global can we get before advertisers and brands begin to ignore country boundaries? Any users of iTunes would… Continue reading

It Brings Out The Competitive Spirit in All of Us

As a brand, how do you increase your reach online? You can pay the social media giants to push your content out to more and more people. You can spend time creating really… Continue reading

Why The Simpsons may decide the American election.

American elections are renowned for their celebrity endorsements. In fact, the recent Democratic and Republican Conventions were nothing but four nights of celebrity endorsements from official politicians and thought leaders to performers. But… Continue reading

Nobody is Gonna Rain on Caroline’s Parade!

Funny Girl may have been the musical to kick off Barbra Streisand’s career, but Caroline O’Connor gives this leading lady a run for her money as she belts her way through these theatrical… Continue reading

The Production Company’s Funny Girl

The Production Company’s 2016 season kicks off tonight with Funny Girl starring some of Australia’s best established and up-and-coming talent for a limited run of ten performances at Arts Centre Melbourne’s State Theatre.… Continue reading